Why We Remember Some Moments More Vividly: The Science of Flashbulb Memories

Understanding How Emotionally Charged Events Create Lasting Impressions in Our Minds

Clearest
3 min readSep 25, 2024

Have you ever experienced a moment so powerful that you can remember every detail as if it happened yesterday? These vivid, detailed memories are known as flashbulb memories, and they’re triggered by emotionally significant events. Unlike ordinary memories, flashbulb memories feel sharper and clearer, often etched into our minds for a lifetime. Here’s a look at the science behind why we remember certain moments so vividly.

1. What Are Flashbulb Memories?

  • Flashbulb memories are highly detailed and vivid recollections of significant events. They’re called “flashbulb” because they capture a snapshot-like image of the moment, as if a flashbulb has gone off, illuminating the scene. These memories typically form during emotionally intense or shocking events, such as a natural disaster, a major political event, or personal milestones like the birth of a child.

2. The Role of Emotion in Memory Formation:

  • Emotion plays a key role in creating flashbulb memories. When we experience something emotionally charged, the brain releases adrenaline and stress hormones like cortisol, which…

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